Icon

Primary Projects

Exploring form, function, and feeling — one project at a time.

Year: Q1 2025

Role: Design, Build

Scope: Design of a post-form thank-you page

Tools Used: Elementor, WordPress

I designed this Thank-You page as part of a project for a well-known automotive service brand. To keep things consistent, I looked closely at the rest of the website. It was important to match the overall mood, colors, fonts, and layout patterns. I used Elementor as the page builder, which made it easy to build out the structure while sticking to the brand’s existing style. The visual language was already well-established, so my main focus was making sure this page felt like a natural extension of everything else on the site.

From a UX standpoint, I kept things simple and clear. I thought about what the user might want to see after completing a form and made sure the message was direct, with helpful visual cues and minimal distractions. Even though this was a relatively quick build, I put care into making the experience feel polished and aligned with the rest of the brand’s journey. This work is under NDA, but it reflects how I approach small, thoughtful design tasks with consistency and usability in mind.

Request to see Live Page

Year: Q2 2025

Role: Design, Build

Scope: Create a captivating LP for potential new clients

Tools Used: Processwire CMS

This page was built using ProcessWire CMS, a platform I had not worked with previously. While it appeared simple on the surface, it required about three days to fully learn the system and navigate its unique structure. The platform had strict limitations that prevented custom coding, so most of the build relied on module configurations and structured copy placement.

The project involved organizing and inputting a large volume of prewritten content, with a focus on layout consistency and maintaining a high-end, luxury presentation throughout. Despite a challenging and often unclear feedback loop, I adjusted the layout, image handling, and text formatting to meet the client’s expectations. In the end, the final result aligned with the visual standard they were aiming for, even within the platform's limitations.

Request to see Live Page

Year: Q1 2025

Role: Design, Build

Scope: Need an LP that gives an overview of our services.

Tools Used: Elementor, WordPress

My approach to this project began with research into user intent, competitor layouts, and SEO best practices specific to service area pages. I designed a modular content structure that supported strong keyword integration while maintaining clear readability. The layout emphasized visual hierarchy, embedded location-based trust signals, and placed call-to-action elements strategically to drive engagement. I prioritized fast load times and ensured full responsiveness across modern browsers and devices.

Using Elementor, I developed the page with attention to spacing, mobile adaptability, and accessibility standards. I tested copy placement, image scaling, and content flow across multiple breakpoints to optimize for both mobile and desktop users. Icons and service highlights were used to guide user behavior and reduce friction in decision-making. This page was one of three that I designed and built, each involving multiple iterations based on performance feedback and internal review. This project sharpened my skills in scalable layout systems, SEO formatting, and responsive content delivery.

Request to see Live Page

Year: Q4 2024

Role: Design, Build

Scope: Client wants updates to their homepage adding more style and vibrance

Tools Used: WpBakery, WordPress

For this homepage project, I focused on fine tuning visual elements to support the brand’s energetic and relaxed vibe. One of my key contributions was testing how the logo interacted with the background image. I explored different opacity and contrast settings to make sure the logo stayed readable while still feeling like part of the design, especially across different screen sizes.

The color palette was carefully chosen to reflect the atmosphere the client had in mind. I had used warm and vibrant tones that help create a welcoming and casual mood. Every update and adjustment was made with intention. I had paid close attention to how each change supported the overall feel of the site, keeping the design true to the brand’s personality while making sure it stayed clean and easy to navigate.

Request to see Live Page

Year: Q2 2025

Role: Design, Custom Styling

Scope: Adjust Mobile Navigation to be more user friendly

Tools Used: HTML, CSS, WordPress

While working at Youtech, I was assigned to improve the mobile navigation experience for a long-term client in the online gaming space. I did not build the original menu structure, but I was responsible for enhancing its usability and appearance on mobile devices. This involved editing the CSS and refining parts of the HTML to address layout and interaction issues.

Key updates included improving scroll behavior within the menu, ensuring that each submenu remained fully visible within the viewport, and adding visual clarity through strategic styling changes. I introduced bolding for important elements, adjusted spacing, and optimized the flow for thumb reach and readability. These updates resulted in a smoother, more intuitive experience for users navigating the site on mobile without requiring major structural changes to the platform.

Request to see Live Page

Year: 2023

Role: Content, Build

Scope: Rebuild Porsche site with ammenities and brand in mind.

Tools Used: CSS, WordPress

I built the Porsche Studio of Portland website while at Dealer Inspire (Cars.com), using WordPress and the company’s proprietary web builder. Unlike standard OEM dealership sites, this build required a more custom approach to reflect the studio’s elevated brand experience, highlighting not just vehicles, but also lounges, community events, and an in-house café.

Working within the platform’s constraints, I structured the site to feel both premium and approachable. Content was carefully organized to showcase the studio’s lifestyle offerings while ensuring fast performance, mobile responsiveness, and ease of navigation. The result is a clean, user-friendly site that balances Porsche’s global brand standards with the studio’s local identity.

View Live Page

Year: 2022

Role: Content, Build, QC

Scope: Migrate & Re-build content over from old to new site

Tools Used: WordPress

My role for Alpha Romeo of Anaheim Hills focused on maintaining consistency with the brand’s existing design system. While I didn’t create the original layout, I was responsible for making sure any new content migrated from an older version of the site had fit seamlessly into the current structure. This meant carefully matching fonts, spacing, and visual hierarchy in line with OEM guidelines and brand standards.

I also made sure any additions to the internal page content felt native to the experience, using the right voice and visual tone expected for a luxury brand. It was a detail-oriented process, making sure nothing felt out of place while keeping everything clean, polished, and on brand.

View Live Page

Year: 2021

Role: Content, Build, UX Writing

Scope: Implement Branding on a specialized Trucks Site

Tools Used: HTML, CSS, WordPress

I worked on the Trucks Only website during my time at Dealer Inspire, using the company’s custom WordPress-based web builder. The goal was to create a clean, responsive experience tailored to a truck-focused inventory while staying within the visual framework required for automotive dealership sites.

My role involved refining content, layout structure, and ensuring that vehicle listings and promotional content were easy to browse on both desktop and mobile. I focused on visual clarity, accessible CTAs, and maintaining consistency with SEO best practices across the site. This project reinforced my ability to build functional, conversion-ready pages within a templated system, while still allowing space for a distinct brand voice.

View Live Page

Year: 2020

Role: Content, Build, UX Writing

Scope: Rebuild Ford site with brand and accessibility in mind.

Tools Used: HTML, CSS, WordPress

The Yaklin Ford website was built during my time at Dealer Inspire using the company’s proprietary WordPress-based platform. This project followed a more traditional OEM structure, with a focus on showcasing inventory, promotions, and dealership services in a clear and accessible format.

My role involved building out page layouts, customizing content sections, and ensuring the site met brand and platform standards. I prioritized responsive performance, organized navigation, and accessible call-to-action placement to support both user experience and conversion goals. This project reflects my ability to efficiently execute within structured systems while delivering a clean, functional site tailored to dealership needs.

View Live Page